//Chipotle Founder Completely Disses Former Parent Company McDonald’s

Chipotle Founder Completely Disses Former Parent Company McDonald’s

From: Business Insider

by Ashley Lutz

10-3-2013

McDonald’s took on Chipotle as a subsidiary in 1998 and largely financed the chain’s rapid expansion. 
But Chipotle founder Steve Ells has less-than-kind things to say about his former parent company, which spun off the burrito maker in 2006 to focus on its core burgers and fries.

In an interview with The Huffington Post’s Joe Satran, Ells explained why Chipotle couldn’t reach its full potential with McDonald’s in the picture:
“Think about the systems at McDonald’s,” Ells said. “It’s a very mechanized world, where you take out a highly processed patty. This frozen puck. You put it on a grill. You put it on a machine. You push a button. It beeps when it’s done, right? How are you going to attract top performers to fill that function?”

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