by Matthew Tharrett
Naturally Powering Everyone pic.twitter.com/J8g70TrCny
— Chobani (@Chobani) February 8, 2014
Featuring two naked women in bed may be a strange way to highlight the company’s dedication to equality, but the ad has been praised nonetheless.
“More and more companies are beginning to realize that supporting equality doesn’t stop at having inclusive workplace polices. Supporting equality also means being inclusive in your advertising and marketing and your outreach to your community and customers,” said Seth Adam, director-communications for GLAAD. “I think that’s what you’re seeing here is Chobani taking that next step and saying ‘We support acceptance and equality and this is what that looks like.’”
Source: New Now Next